4.Who would be the audience for your media product?

We completed a wide range of research when deciding upon our age group. We looked at each certificate and thoroughly looked at the meanings and the level of violence that would be allowed in specific genres. Those of a 15 certificate included:

• Stronge violence

• Frequently stronger language

• Portrayals of sexual activity                            

• Strong verbal references to sex

• Brief scenes of sexual violence

• Discriminatory language and behaviour

• Drug taking

• Some horror films are passed at this category. Moderate physical and psychological threat is permitted at 12 or 12A as long as disturbing sequences are not too frequent or sustained.

Although our opening conveyed horror conventions we did not think it was suitable of a 15 certificate. The film 'The Strangers' had reference to violence and therefore it was suitable of a 15 certificate. In our film we are only introduced to an opening title and we wanted to get into the story first focussing on portraying Rosie as vulnerable. 

Our film did not have many of the horror conventions in our opening therefore we completed research that linked in with our ideas and our target audience. Due to this we then went back to look at the opening of 'The Lovely Bones'.  Typically, 'The Lovely Bones' is not a horror film however is does convey some horror conventions. It shares a similar story line with our in the fact that a mysterious man follows a young girl who also appears vulnerable making the audience aware of their positions and of how she is unable to protect herself. This helps to build suspense and tension that is built in a horror film. This film has reference to childhood through the use of toys although we do not do this we looked at the effects that this craetes :

Due to our film not including some things such as 'Stronge violence' of a 15 certificate therefore we believe that our film would be 12a and then would later progress on to be a 15. We then thought it would be best to go back to our previous research finding out that

Dangerous behaviour (for example hanging, suicide and self-harming) may be present in 12or 12A works but will not dwell on detail which could be copied or present those activities as pain or harm free. Discriminatory behaviour should not be endorsed by the film as a whole.There may be infrequent sight of drugs misuse in a 12 or a 12A but the portrayal should not be glamorised or provide instructional details.

Our media did not consist of violence or drugs as well as the rest of the certificate qualifications we therefore decided on giving our film the certificate of a 12a. Our horror conventions are created through our soundtrack and the use of diegetic and non diegetic sounds that create suspense. The lightening we used is also a major part of our film with the change in contrast of colours as well as the camera angles used, being able to show the characters costume as well as keeping the face hidden this allows the audience to imagine the appearance for them self thus creating more suspense and suspicion.